09:15-10.15 Software intellectual property rights
In this session, you will learn the basics of the different forms of IP that apply to software and learn how to protect these including patents, copyright, database rights, etc. Most of us will be familiar with patent protection but with software, this is not always straightforward and other perhaps less familiar forms of IP protection can often be more appropriate.
10.15-10.45: First Evaluation (intellectual asset inventory)
In this session, you will learn software specific intellectual property issues and challenges including common mistakes and hygiene factors. We address software specific issues and challenges and learn which questions to ask when you check a software invention disclosure. This also gives insight into software specific challenges and what to look out for in the development of the case.
11.15-12.15 Proprietary software licenses
To learn the basics of a software license agreement. We will analyse a classic software license agreement and address the common terms and conditions that are specific to software.
13.15-15.00 Patentability of software/computer-implemented inventions: views from Europe and the US
This session will help you understand the specific challenges in computer-implemented inventions, and the different views of Europe and the US. The EPO released new examination guidelines in relation to Artificial Intelligence and Simulation related inventions. Meanwhile, in the US, new court cases have been changing the understanding of what can be patented. This session provides an overview of the current understanding of software patents, in both the US and Europe.
15:00-16:00 Open source licensing
Learn how to deal with the opportunities and limitations of Open Source and Creative Commons including legal aspects, business advantages and disadvantages. We will dive into the various forms of Open Source that are available and how these will affect our business case. What if the invention contains elements of Open Source with limitations to commercial exploitation? What do we need to take into account to ensure that we still have a valid business case?
16:30-17:30 Case study
The objective of this session is to run through a realistic invention disclosure scenario. We shall start from the first contact with the disclosure, through to the first level of due diligence in two software cases.
Speakers: Course team
17:30-18:00 Case study feedback
Speakers: Course team
17:00-18:15 Roundup of day 1
What did we learn today: time for reflection, hands-on examples, exercises, and Q&A.
09:00-09:45 Licensing software practices by universities
Understanding the different licensing models used by universities. Are there strategies that can boot your licensing practices? What are they? How can the TTO help researchers licensing software that is being produced? We will explore this topic, as well as an easy licensing model used at Carnegie-Mellon University.
09.45-10:45 Software valuation
Understanding how a software valuation can be done. Valuation of intangible assets is always difficult. Software, involving different types of Intellectual Property Rights, can be even trickier than other intangible assets. In this session, we will learn how software valuation can be performed.
11:15-13:00 Creating value from research data in the age of open science
Understand where, for example, legislation and ethics will affect the possible business case. The new General Data Protection Regulation will be enforced during 2018. How are we, as TTOs, adapting for it? What are the limitations and implications in deal making?
14:00-14:45 Channels to market: apps, cloud, licensing models, hardware/software bundles, etc.
Understanding the various channels that can be used to market software-based inventions. In this session, we will review a number of channels that can be used to get the software to market and get an understanding of the criteria of which route is preferable under what boundary conditions.
14:45-15:45 Business models: making money
Understand how to turn your software into a viable business. The session will focus on the various possibilities that are available with software specific angles. Which challenges will you face in marketing, payment models, regulations and restrictions, required personnel, etc.?
16.15-17.15 Practical cases of business models in software deals
The objective of this session is to get a number of examples of the software business and to understand their success factors. It is important to learn from others but without the proper understanding of the settings and why things worked out, the information is less useful. Look into well-known successes and learn about their challenges and how they managed to turn their business into an international success.
17.15-18.15 Business model case study
To get the feeling of which business models can be used to market software, you will be asked to apply what you have learned today, and analyse a number of business models from a set of well-known examples.
18.15-18.30 Roundup of day 2
What did we learn today: time for reflection hands-on examples, exercises and Q&A.
Understanding what an investor is looking for in a software business. In this session, an investor is giving his perspective on software-driven businesses and will address issues such as ROI opportunities, time to market, liability risks, building the correct team, market entry thresholds etc.
11.00-12.30 Coffee break
11.15-12.15 Market penetration and scalability
The objective of this session is to understand the connection between the market, channels, business models and growth. You have a business in operation, may be secured some capital and a first customer. It is time to consider how to scale your business. In parts of this session, you will be asked to reflect on the learnings so far in the course and discuss how you would address scalability.
Member early bird: €1,290 (available until 11 December 2019)
Non-member early bird: €1,940 (available until 11 December 2019)
If you are not a member join here for €250 a year and benefit immediately from the membership discounts and other specials
CE Points: 16
By the end of the course, the participants will be acquainted with:
the different terminology used in software and computer implemented inventions, as well as the implications of software development for due diligence and licensing;
Understand the different forms of IP that apply in software, and how to use them;
Set a strategy for licensing, taking into account the opportunities and limitations of using open source licenses;
Design business models around software and computer-implemented inventions, and how to scale them;
Identify different market channels available (app, cloud, licensing models, hardware/software bundles), and align their use with a specific business model;
Recognise what investors look for in a software-based business.
Due diligence in software-implemented inventions
Alternative IP forms for Software
Open Source software
Software-specific terms in license agreements
Market channels available
Business models in software
Why join this course?
During this three-day course you will dive into the software-specific challenges in technology transfer. Kicking off with an overview of inventions, patents, licenses, and business concepts that are related to software. The challenges of software and which factors to be aware of when considering the basics will also be addressed, in addition to less-familiar forms of IP protection. Other points for discussion are big data, marketing channels, and software-based spin-offs. The course is highly interactive, including exercises and case studies.
Who should attend?
The diversity of intellectual property rights is overwhelming for any technology transfer professional. Besides computer-implemented inventions, a technology transfer professional working in the software area has to deal with copyright, open source licenses, end-user licence agreements, and sui generis rights. This course is designed for professionals that have at least 6 months experience in technology transfer and are working with software and computer-implemented inventions.
The software course has provided invaluable information as our TTO expands to take on software cases.
Tom Withnell, University of Vienna, Austria
Place where great experienced people brings knowledge to less experienced colleagues.
Justinas Baužys, Vilnius University, Lithuania
It was a wonderful mixture of networking, experience and the possibility to meet people with some problems, but different solutions – it was a win-win situation for all!
Sara Matt-Leubner, University of Innsbruck, Austria
The software training filled in the many blanks and brought together my “fractionated” knowledge in a structured way. Very useful!
Ilse Sienaert, KU Leuven Research & Development, Belgium