In the past its been assumed that Knowledge Exchange in SSHA is merely a subset of more general KE activity, but this approach leaves the discussion dominated by case studies in science and an emphasis on ‘hard’ IP.
ASTP-Proton and Praxis Auril have observed that SSHA involves a wider range of IP, of engagement and knowledge exchange activities, and of eventual impacts in the wider world. The growing community of KE professionals across Europe is finding new ways to build relationships between SSHA researchers and businesses, public organisations and communities.
We have consulted widely with senior SSHA professionals across Europe (including the UK) to find out the types of issues faced and topics that would be useful. We then sought practitioners who could speak with authority and from personal experience. The programme includes contributions from 5 countries and reflects (some of) the diversity of institutions and partnerships in SSHA. We’re really hoping that it’s going to be a valuable and enjoyable course for you.
We hope that the mixing of communities and experiences from a wider diversity of institutions and countries gives us all new perspectives on our profession. In common with all our courses we’re using a mixture of cases, scenarios and examples as a basis of group discussion and break-outs.
09:00-09:30 Course Introduction and Framework
Introduction to the course and the Knowledge Exchange Framework we will use. Speaker:Andrew Wray, University of Bristol, UK
The Austrian approachto knowledge transfer in SSHA.
Speaker: Georg Russegger, Academy of Fine Arts Vienna and Centre for Knowledge Transfer East
09:30-10:30:Sources of Value
In this session we track a series of successful SSHA cases – both as a way of showing what is possible and thinking through the ‘assets’ that we have and can build in the sector – which are substantial. Speaker: Jeff Skinner, London Business School, UK
10:30-11:00Refreshments & Networking
11:00-12:15Defining the Business: the starting point of SSHA Transfer The sessions will tacklequestions like: Howtoidentify SSHA projectsthataresuitabletobetransfered? Howtoidentify and structuremarketsfor SSHA projects? Whichbusinessmodelsmightbeapplied? Whichbenefitsmaybeachievedby SSHA? Which non-publicsourcesoffundingmightbeavailable? Attendees will learnhowtheyactivelydevelop a SSHA transfermanagement. Takingintoaccounttheperspectiveof a KTO thesession will includesomemethodologiesthatareapplicable. Speaker: Christoph Köller, Görgen & Köller GmbH, Germany
12:15-13:15Consultancy as a route to further engagement and impact Landscape in the UK and universitypolicies – support and whatconsultancyoffices do – howtogenerateincomefor SSHA – impactagendadrivingconsultancy. Ifwehaveresearchexpertisethenhowcanwedevelopconsultancy? Speaker: Sue Johnson, University of East Anglia, UK
14:15-15:15 Protecting Intellectual Property In this session we look at the categories of IP that exist and are common in SSHA, the rights that must be safeguarded and what can happen if you do not. Speakers: Jeff Skinner, London Business School, UK | Mark Mann, Oxford University Innovation Ltd, UK
15:15-16:00 A case study in developmental psychology and its impact in education How knowledge exchange and impact develop for an academic. How do we start and keep the project on the road? Speaker:Pascale Engel de Abreu, University of Luxembourg, Luxembourg
16:00-16:30Refreshments & Networking
16:30-17:15 Strategies for improving knowledge exchange in the humanities and socialsciences
Creating impact is not just about getting facts and findings across but connecting with stakeholders and understanding their capacity to mobilise, integrate and utilise knowledge. You need to understand your target audiences, their institutional context, and their local ecosystem. Four strategies are reviewed that could be adapted across the social sciences and humanities to improve knowledge exchange. Speaker: David Budtz Pedersen, Aalborg University, Denmark
09:00-11:00Strategy, Stakeholder Analysis, Engagement and External Ecosystems
Universities wish to maximise the effectiveness and return on investment of their business engagement or knowledge exchange strategy. This session will explore the specific challenges in Social Sciences, Humanities and Arts: do they mirror the challenges in other areas? How can we be strategic in our approach to meet some of these challenges? Participants will be able to articulate what ‘being strategic’ means for their own department or institution; and be able to identify the important internal and external stakeholders. Speakers: Veronica Littlewood, Aston University, UK | Andy Newnham, University of Birmingham, UK
11:00-11:30Refreshments & Networking
11:30-12:30 Impact Strategies at UK and Dutch Universities
Case studies of four Knowledge Transfer offices in the UK and Netherlands (Manchester, LSE, Leiden, Tilburg). We will explore how national policies shape the approach to SSHA knowledge exchange and impact. Are academics and universities asked to show effort or to show results? How are they incentivised? University strategies may be emergent (bottom-up) or deliberate (top-down) in response to these contexts. We will explore how this affects our work, the opportunities it creates and what hurdles have to be overcome. Speaker: Stefan de Jong, LURIS and Manchester Institute of Innovation Research, Netherlands/UK
13.30-14:45Case Study on Making the Most of an IP Opportunity
Drawn from Mark Manns portfolio at Oxford- integrating what we have done.
Speaker: Mark Mann, Oxford University Innovation Ldt | jeff Skinner, London Business School, UK
14:45-15:45Bringing it all Together
Reflectinghowthecoursehasaddressedsectionsofthe Knowledge Exchange Framework. Puttingthisintopractice by working on an exampletogether
The hotel does not have its own car park, however they have an agreement with a public car park – the “Astoria” garage at Trautsongasse 4 – and they can request a parking slot for you. The cost is €24.00 per day. We would recommend arriving by public transport.
Room Rates for Participants
Superior Single Room: €115.00 (Breakfast included)
Superior Double Room: €135.00 (Breakfast included)
(These rates are valid for 2 nights pre-event and 2 nights post event).
Rates valid until 12 November 2018, after which the ongoing rates apply. For reservation, please click here.
All travel information can be found on the airport website here.
The fastest way to the city centre from the airport is to use the City Airport Train (CAT), as the journey is non-stop and only takes 16 minutes. The price is €11 for a single ticket and €19 for a return, if you buy it in advance, see the website here. Alternatively, there are ticket machines available at the station and you can choose to use it in English (tickets at the station are €12 for a single and €21 for a return). The trains leave at 9 minutes and 39 minutes past the hour and they run from 06.09 to 23.39. The city centre stop where you arrive by the CAT is Wien Mitte/Landstraβe.
There are also regular transit railway trains (S-Bahn), they take a little longer due to stopping on the way, though the fare is cheaper (from €4.10). Again, you can get tickets at the station and more information regarding the timetable can be found here.
Vienna Airport Lines (Postbus) connects the airport with the main Vienna transport hubs. The 3 Vienna Airport Lines routes serve all of Vienna’s underground railway lines. Every 30 minutes there are connections to the airport from Wien Westbahnhof (West train station) and Wien Hauptbahnhof (Main, city centre train station). Buses to the city centre (Morzinplatz/Schwedenplatz) run 24 hours a day, journey time around 20 minutes (depending on traffic) and cost from €8. More information can be found here.
There are of course taxis available, more information is here.
The Vienna underground (known as U-Bahn) is the quickest and most popular means of public transport. In total Vienna runs five metro lines, the U1, U2, U3, U4, and U6, with more than 100 stations (note that there is no U5 line!).
During the day, the intervals of all lines are around five minutes, in the evenings seven to eight minutes. During the week, the metro lines run until around midnight to half past midnight, and for 24 hours on weekends and before public holidays, in 15-minute intervals.
Click here to download a full U-Bahn map.
An extract is below to show the route to the hotel as follows:
1) From Wien Mitte/Landstraβe take line U3 (the orange line on the map) in the direction of Ottakring.
2) Alight the train at the stop called Volkstheater. From here, the hotel is located approximately 600 meters on foot (see map below) OR follow step 3.
3) Take line U2 (the purple line on the map) in the direction of Seestadt.
4) Alight the train at the stop called Rathaus (this is only one stop from Volkstheater). Exit the Rathaus station using the exit marked as ‘Josefstädter Straße’.
5) As you exit the stairs turn behind you and you will see a crossroad. You need to cross the road and you will see Josefstädter Straße (see pictures of the street signs below). On one side of the road on the corner is a café named ‘Eiles’, on the other corner a beauty/chemist type shop. The hotel is about a minute walk up this road, on the right-hand side (same side as the café Eiles).
Walking route from Volkstheater or Rathaus to Fleming Selectin Hotel Wien-City
Tickets are valid in all trams, buses and the underground. Each stamped ticket is valid up to the destination, including (several) transfers.
Tickets you buy must be validated before boarding. To validate your ticket, stamp the ticket at the blue machines located at the entrance of U-Bahn stations, as well as on buses and trams that you may use. Tickets bought directly from the tram or bus driver are automatically validated and need not be stamped again.
Rates (as at June 2018) are as follows:
Single ticket: € 2.40
24-hour Vienna ticket: € 8.00
48-hour Vienna ticket: € 14,10
72-hour Vienna ticket: € 17.10
Vienna City Card
To make the most of your visit to Vienna it might be worthwhile purchasing a Vienna City Card, see here for more information.
You can buy a card that is valid for either 24, 48 or 72 hours. It includes free travel on public transport throughout the city or, depending on which type of pass you buy, the Hop On Hop Off tours run by Big Bus Tours, as well as the chance to enjoy more than 210 discounts on everything from museum entry to restaurants and shops. The hop on hop off bus tour is a great way to see the city sights if you have time before and/or after the course.
A good website to use for information about the city is here.
• Austria has low crime rates by international standards and is a safe place to visit
• People wait for the green man before crossing the road (even if there’s no traffic) as you can get fined by Police for walking on red
• Recycling is the law, you will have to pay for plastic carrier bags in shops, like you do in the UK.
• If you order tea in a café and want milk (milch), be sure to ask for it, otherwise it will generally be served black with lemon. Coffee is usually quite strong and will often be served with a glass of water. Tap water is not normally served in restaurants, bottled is provided.
• Pork is the national dish. A ‘proper’ Wiener Schnitzel (flattened meat covered in breadcrumbs and often served with either just potatoes or chips) is veal, however it could be pork or chicken depending on the restaurant.
• Tipping is customary, usually 10% or rounding up of smaller bills. It’s generally given to the waiter/waitress at the time of paying rather than being left on the table.
• Large chain stores will be closed on Sunday, however smaller independent/tourist/souvenir shops often remain open.
• Austria has a smoking culture, you will still see cigarette machines on the streets. Whilst public buildings and transport are smoke-free, restaurants/cafés/pubs may not have any ‘no smoking’ areas in them.
• It is the general culture in Austria that you when you visit steam rooms and saunas you do so naked (towels are allowed, but not swimming gear), however the Flemings Hotel has no strict regulation in their wellness area.
• Austrians often, and can, take their pet dogs into shops, restaurants, banks etc. However, they are not in the habit of cleaning up after their dogs so watch where you walk!
• The most common greeting you will hear when you enter anywhere like a shop, café etc. is ‘Grüß Gott’ which means ‘greetings from God’- do say it back to them!
RATE FOR THIS TRAINING COURSE
You can receive a 20% off discount on your course fees by registering 5 or more delegates from your organisation.
CE Points: 12
This course is suitable for early stage career Knowledge Exchange and Commercialisation professionals working in the Social Sciences, Humanities and Arts (SSHA) with up to 3 years’ experience, or those with longer experience in KEC who have recently moved into a role in this sector.
In the past its been assumed that Knowledge Exchange in SSHA is merely a subset of more general KE activity, but this approach leaves the discussion dominated by case studies in science and an emphasis on ‘hard’ IP. SSHA involves a wider range of IP, of engagement and knowledge exchange activities, and of eventual impacts in the wider world. The growing community of KE professionals across Europe is finding new ways to build relationships between SSHA researchers and businesses, public organisations and communities.
We have consulted widely with senior SSHA professionals across Europe (including the UK) to find out the types of issues faced and topics that would be useful. We then sought practitioners who could speak with authority and from personal experience. The programme includes contributions from several countries and reflects (some of) the diversity of institutions and partnerships in SSHA.
WHAT YOU CAN LEARN FROM THIS COURSE
Different types of ‘intellectual assets’ possessed by researchers in SSHA
Drivers for knowledge exchange in the sector
The nature of the third-party relationships that help facilitate exchange & impact
How value is captured and ways of measuring success
Best practice in structuring, incentivising and resourcing the activity
Identify & capture value
Grow value over longer timescales
Unlocking financial and non-financial benefits
Working without relying on formal IP
Build and use a network of contacts gained through the course