Technology Licensing

///Technology Licensing

Technology Licensing

Technology Licensing

09:00 – 09:15 Course Introduction
09:15 – 10:45 Setting objectives and strategy
10:45 – 11:15 Break
11:15 – 12:30 Market research: Finding a potential licensee
12:30 – 13:30 Lunch
13:30 – 14:15 Non-Patent IP
14:15 – 15:15 Deal strategy – the essence of a wise deal
15:15 – 15:45 Break
15:45 – 17:00 Preparing for Due Diligence
17:00 – 17:15 Briefing for the evening
17:15 – 18:15 Team case study: Break-out session I
19:00 Networking dinner
09:00 – 10:15 Anatomy of a License Agreement
10:15 – 10:45 Break
10:45 – 12:30 Negotiation Strategy – when to stand firm
12:30 – 13:30 Working Lunch
13:30 – 15:30 Finance and Valuation
15:30 – 16:00 Coffee and networking
16:00 – 16:45 How Companies Value Patents
16:45 – 17:45 Achieving Commercial Objectives
17:45 – 18:45 Team case study: Break-out session II
08:30 – 09:30 How robust is the deal?
09:00 – 10:15 Post-signature license management
10:15 – 10:45 Break
10:30 – 12:00 Team case study: Presentation & feedback by panel
12:00 – 12:15 Wrap up
12:15 – 13:00 Lunch




Calipolis Hotel ****

Av. Sofia 2-6
Sitges, Barcelona
T: +34 938 941 500

Download the logistical information here

Single room: €103.50
Double room: €114. 50

These prices include breakfast, free WIFI, VAT (10%) and city tax (€1 per person, per night). This special rate is available until 30 November 2017. You can book your stay with this special rate via the website by using this promotional code: ASTP2018.


Please find below some other hotels nearby the Training Course venue.

Design Room - MiM 4* Hotel, downtown Sitges

The MiM Hotel Sitges ****
In the same street as the venue

Avda Sofia, 12.
08870 Sitges
T: +34 938 113 500

Please check the website for availability and prices.

Mediterráneo Sitges
In the same street as the venue

Av. Sofia, 3
08870 Sitges
T: +34 938 943 355

Please check the website for availability and prices.

Hotel Ibersol Antemare Spa ****
1km from the venue

Avenida Mare de Deu de Montserrat, 48-50
08870 Sitges
T:  +34 938 947 000

Please check the website for availability and prices.

rates training course

Member early bird: €1290
Member: €1350

Non-member early bird: €1940
Non-member: €2000

If you are not a member join here for €250 a year and benefit immediately from the membership discounts and other specials

CE Points: 18

Learning Objectives

  • How to market technologies to attract and secure potential licensees.
  • How to value Intellectual Property including patents to prepare for a negotiation.
  • How to negotiate a licence. Tips to minimise roadblocks and close favourable deals.
  • How to manage licences post signature including collecting royalties and running audits.
  • What to do when things go wrong?
  • How to negotiate licences to ensure a win-win.


  • Marketing Intellectual Property
  • Valuing Patents and other IP
  • Negotiating a Licence
  • Post deal management
  • Handling difficult situations

Why join this course?

Technology transfer is the business of selling new technologies to companies that can make products or services from them. Our challenge is to identify potential licensees and negotiate a balanced license agreement – which involves a lot more than just agreeing a royalty rate. The process is not inherently complex – but there are many good practices and strategies to learn (and bad ones to avoid).

In this highly interactive course, we will explore the many different facets of the licensing process through case studies, teamwork and workshops. You will learn from experienced practitioners – those who have negotiated many complex license agreements. And you will meet both academia and industry counterparts to understand their different perspectives on licensing technologies.

Who should attend?

This course targets technology transfer professionals in academia and in industry with at least two years of experience in technology marketing and/or licensing and will focus on the development of personal skills and insights. Do you need to learn the latest marketing and negotiation techniques to prepare you for licensing technologies to industry or scouting new technologies from academia? Are you looking to become an effective Licensing Executive or Contracts Manager?

ASTP-Proton brought the right structure and terminology into my knowledge on technology licensing.
René Widmer, ETH Transfer, Switzerland
The course exceeded my expectations. We were all to exchange experiences and learn different options of approaches to existing problems.
Patricia Lima, Instituto superior technico, Portugal