Technology Licensing

///Technology Licensing

Technology Licensing


rates training course

Member early bird: TBA
Member: TBA

Non-member early bird: TBA
Non-member: TBA

If you are not a member join here for €250 a year and benefit immediately from the membership discounts and other specials

CE Points: 18

Learning Objectives

  • How to market technologies to attract and secure potential licensees.
  • How to value Intellectual Property including patents to prepare for a negotiation.
  • How to negotiate a licence. Tips to minimise roadblocks and close favourable deals.
  • How to manage licences post signature including collecting royalties and running audits.
  • What to do when things go wrong?
  • How to negotiate licences to ensure a win-win.


  • Marketing Intellectual Property
  • Valuing Patents and other IP
  • Negotiating a Licence
  • Post deal management
  • Handling difficult situations

Why join this course?

Technology transfer is the business of selling new technologies to companies that can make products or services from them. Our challenge is to identify potential licensees and negotiate a balanced license agreement – which involves a lot more than just agreeing a royalty rate. The process is not inherently complex – but there are many good practices and strategies to learn (and bad ones to avoid).

In this highly interactive course, we will explore the many different facets of the licensing process through case studies, teamwork and workshops. You will learn from experienced practitioners – those who have negotiated many complex license agreements. And you will meet both academia and industry counterparts to understand their different perspectives on licensing technologies.

Who should attend?

This course targets technology transfer professionals in academia and in industry with at least two years of experience in technology marketing and/or licensing and will focus on the development of personal skills and insights. Do you need to learn the latest marketing and negotiation techniques to prepare you for licensing technologies to industry or scouting new technologies from academia? Are you looking to become an effective Licensing Executive or Contracts Manager?

ASTP-Proton brought the right structure and terminology into my knowledge on technology licensing.
René Widmer, ETH Transfer, Switzerland
The course exceeded my expectations. We were all to exchange experiences and learn different options of approaches to existing problems.
Patricia Lima, Instituto superior technico, Portugal