Knowledge Exchange in the Social Sciences, Arts and Humanities

///Knowledge Exchange in the Social Sciences, Arts and Humanities


Download the full programme here.

18:30 – 20:30 Registration & dinner
09:00 – 09:30 Course introduction and Framework
09:30 – 10:30 Sources of Value
10:30 – 11:00 Refreshments & networking
11:00 – 12:15 Defining the Business: the Starting point of SSAH Transfer
12:15 – 13:15 Models for engagement – how organisations work with SSAH academics
13:15 – 14:15 Lunch
14:15 – 15:00 1001 Ways to Generate and Measure SSAH Impact
15:00 – 15:30 Refreshments & networking
15:30 – 16:30 How to weave together different sources of value: case studies from public engagement
16:30 – 17:30 Models for Engagement – Business perspectives
19:00 – 21:00 Networking event including dinner and drinks – Restaurant Koetshuis, Leiden
09:00 – 10:00 KE and External Relations Strategy at Copenhagen
10:00 – 11:00 Strategy implementation
11:00 – 11:30 Refreshments & networking
11:30 – 12:00 Strategy exercise continued
12:45 – 13:45 Lunch
13:45- 14:45 Increasing engagement of SSH academics
14:45 – 15:45 Summary and close

  • Holiday Inn Leiden

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  • Historical city gateway Morspoort

  • The Leiden Observatory next to the Witte Singel

Holiday Inn Leiden
Haagse Schouwweg 10
2332 KG Leiden
+31 71 535 5555
Download the logistical information here

Close to Amsterdam

Leiden is conveniently located, within 20 minutes from Amsterdam Schiphol Airport. It is close to the cities of Amsterdam and The Hague. The city of Leiden is one large open-air museum. The canals, the historical buildings, the alleyways, the treasuries of knowledge, culture and science: Leiden is definitely worth seeing.

Internationally renowned

Leiden is truly a city of knowledge with international allure. Leiden has the oldest university and the biggest life science cluster of the Netherlands, and is among the leaders in prestigious European academic knowledge centres. Therefore, Leiden is the perfect location for exchanging knowledge about technology transfer.


Hotel-1-300x172 Training course location
Haagse Schouwweg 10
T: +31 (0)71 53 55 555

Single use: €100
Double use: €125

Breakfast, internet (1mb), VAT, fitness, swimming pool, sauna and parking: included
Local city tax €2.50 per person per night: excluded.

To obtain this special rate, send this reservation form to the hotel ( before 1 November 2017.

Hotel-2-300x172 1 km from the venue
Willem Einthovenstraat 3
2342 BH Oegstgeest
T: +31 (0)71 71 11 000

Single use: €100

The mentioned price includes breakfast. The city tax of €2.50 per person per night is not included in this price.

Book your room using this link to make a reservation. The special rate and rooms are based on availability between 12 December 2017 to 16 December 2017.

Hotel-3-300x172 2 km from the venue
Stationsplein 240-242
2312 AR Leiden
T: +31 (0)71 51 60 000

Single use: €97

The mentioned price includes breakfast. The city tax of €2.50 per person per night is not included in this price.

To obtain this special rate for the period between 12 December 2017 to 16 December 2017 call or send an e-mail to the hotel ( and mention the reservation number ASTP121217. The special rate and rooms are limited available until 12/11/2017.

Cancellation policy
Free of charge cancellation up to 3 months in advance of arrival date.
15% payment from 3 to 2 months in advance of arrival date.
35% payment from 2 to 1 month in advance of arrival date.
60% payment from 30 to 15 days in advance of the arrival date.
85% payment from 14 to 8 days in advance of the arrival date.
Full payment from 7 to 0 days in advance of the arrival date.

Rates training course

Member: €995

Non-member: €1120

If you are not a member join here for €250 a year and benefit immediately from the membership discounts and other specials

CE Points: 12
*There are only 25 places available for ASTP-Proton delegates, so we advise you to book as soon as possible!

ASTP-Proton is working with PraxisUnico to deliver a sector-specific course which develops the skills and approach of the knowledge exchange and commercialisation professional in line with the characteristics of the Social Sciences, Arts & Humanities (SSAH) sector.

Value tends to build up over many years, usually without reliance on formal IP; there are a diversity of ways in which the university captures value; and benefits are less often financially driven.

Why join this course?

SSAH knowledge transfer is fundamentally different to more traditional areas of Knowledge Transfer.  Perhaps the more significant differences are: less emphasis, or likelihood, of formal IP (particularly patents); the long-term nature of the relationships; more complex (and often informal) exchange of value and researcher’s motivations  This has a profound effect on the nature of knowledge and technology transfer in SSAH and it is these differences that are worth exploring in order to develop SSAH-specific strategies.  Knowledge transfer in the SSAH is often seen as ‘softer’ that in the ‘harder’ sciences – in this course, we hope to show that the impact can be far more profound and the tactics we use richer, more creative and more challenging.

Who should attend?

Frustrated with the STEM and biomedical focus of most knowledge transfer  courses? Do you feel the need for different strategies in the relation to Social Sciences, Arts or Humanities (SSAH)?  This course is for knowledge transfer officers who have significant interaction with researchers from the SSAH. Participants should have more than one years’ experience and already completed Fundamentals to Technology Transfer course.

Learning objectives

  • The main differences between knowledge transfer in SSAH, STEM & Biomedical sectors.
  • Pathways to impact in SSAH;
  • What success looks like;
  • To identify the sources of value in SSAH opportunities;
  • Recognising the value proposition and understanding why partners need us;
  • How to Identify and triage potential SSAH opportunities;
  • Nurturing early stage potential projects;
  • To understand the diversity of revenue models from SSAH engagements;
  • Models and mechanisms for engagement with public bodies;
  • The nature of IP in SSAH projects;
  • Knowing when to formalise relationships;
  • Some models and mechanisms of engagement with for-profits;
  • Strategies for public engagement;
  • Why universities invest in SSAH knowledge transfer ?
  • Measuring and reporting outputs – selling your success;
  • Understanding academic drivers & benefits;
  • Optimising the overall return to the academic and university;
  • Stimulating more activity


  • Translating SSAH strength’s into useful socio-economic outcomes
  • The sources of value inherent in SSAH groups and projects
  • The value proposition and revenue models
  • Models of engagement – how organisations engage with SSAH academics
  • Weaving different sources of value – some case studies
  • Strategy and success from the university perspective
  • Structuring value to capture fair value
  • Stimulating more activity – engaging academics
I strongly recommend the SSAH training course because is a great opportunity to share with other colleagues our experiences in SSAH Knowledge Exchange. The course was also very well organised and the panel of speakers clarified the most important aspects to take into account in all the processes involved.
Adrián Ibáñez Rodríguez, UOC, Spain
As an SSH expert at a regional financing institution, I came to the conference to find inspiration for new ways to encourage and support our researchers in creating social impact. I came back with concrete ideas which we hope to put to execution soon. But I also found much more than that: a valuable network of TTO’s and experts in the field with which I have kept contact.
Suzana Koelet, Innoviris, Belgium